Claim Missing Document
Check
Articles

Found 6 Documents
Search
Journal : Jurnal Fokus Manajemen Bisnis

ANALISIS PENGARUH CUSTOMER EXPERIENCE TERHADAP PEMBELIAN ULANG (Studi Kasus pada Konsumen Restoran Gudeg Yu Djum Jln. Kaliurang Km. 5 Koncoran Gg. Sri Katon 2 Yogyakarta) Muhamad Zaenuri; Aftoni Sutanto
Jurnal Fokus Manajemen Bisnis Vol. 5 No. 1 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i1.1618

Abstract

This study aims to determine the effect of the repurchase of Gudeg Yu Djum restaurant. The sample used in this study amounted to 100 respondents, while the sampling method used was purposive sampling method. Data analysis method used is quantitative analysis using validity and reliability tests, F tests, coefficient of determination, t tests and multiple linear regression analysis. Analysis tools using multiple linear regression methods can be concluded that the sense variable has no significant effect on repurchases with a significance value (P value) of 0.840> 0.05, the feel variable has a significant effect on repeat purchases with a significance value (P value) of 0.007 <0 , 05, think variable has a significant effect on repurchase with a significance value (P value) of 0.005 <0.05, Act variable has no significant effect on repurchase with a significance value (P value) 0.945> 0.05, the relate variable has a significant effect on repurchase with a significance value (P value) 0.042 <0.05. Simultaneously sense, feel, think, act, and relate, significantly influence the repurchase with an F count of 22,010 with a significant number (P value) 0,000 <0.005. The coefficient of determination generated is 0.515, which means 51.5% change in the repurchase variable is explained by the variables sense, feel, think, act, and relate together, while the remaining 48.5% is explained by other variables not included in this research.
ANALISIS PENGARUH RASIO KEUANGAN TERHADAP RETURN SAHAM PADA PERUSAHAAN CONSUMER GOODS YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2012-2014 Fitri Amalia Azzahra; Aftoni Sutanto
Jurnal Fokus Manajemen Bisnis Vol. 6 No. 1 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i1.1651

Abstract

This study is entitled Analysis of the Effect of Financial Financial Ratios on Stock Returns on Consumer Goods Companies Listed on the Indonesia Stock Exchange in 2012-2014. The purpose of this study is to determine whether the variable Current ratio (CR), Debt to Equity Ratio (DER), Earning per Share (EPS), and Total Asset Turn Over (TATO) affect the stock return. The analytical tool used is multiple linear regression, t test, F test, and R2. T test results prove that the CR variable has no effect on stock returns with a probability value of 0.9755, the DER variable has no effect on stock returns with a probability value of 0.9442, the EPS variable has an effect on stock returns with a probability value of 0.0049, and TATO has no effect on stock returns with a probability value of 0.9809. The test results with the F test prove that the variables CR, DER, EPS, and TATO simultaneously have no effect on stock returns with a probability value of 0.050589. The R2 test result, 0.278689, shows that the dependent variable of stock returns can be explained by the independent variables CR, DER, EPS, and TATO by 27.8% while the remaining 72.2% is explained by other variables not examined in this study.
ANALISIS PENGARUH TINGKAT INFLASI, TINGKAT SUKU BUNGA, DAN NILAI TUKAR TERHADAP INDEKS HARGA SAHAM GABUNGAN (IHSG) DI BURSA EFEK INDONESIA (BEI) PERIODE 2013-2015 Daniar Primavistanti; Aftoni Sutanto
Jurnal Fokus Manajemen Bisnis Vol. 6 No. 2 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i2.1658

Abstract

This research aimed to analyze and test the effect of inflation rates, interest rate and exchange rate  on the stok price index  at the stock exchange in 2013–2015. Independent variable used are inflation, interest rates, and exchange rates. While the dependent variable is the stock price index. The object of this research  is in the market listed  on the stock price index. The  inflation  rates, interest rates,  and  the  exchange  rate that  are  taken  from Indonesian Bank. The  analytical  method used is the classic assumption test and regression test. Based  on  the  survey  result revealed  that in partial  inflation and the exchange  rate does not  significantaly  influence the Stock  Exchange  Composite Index. While the variable interest rate significantly influence the Stock Exchange Composite Index. The test results simultaneosly show variable inflation, interest rates and exchange rates have an influence on the Stock Exchange  Composite Index. The coefficient of determination was 28,3%.
ANALISIS TINGKAT KESEHATAN BANK DENGAN MENGGUNAKAN METODE RISK-BASED BANK RATING (RBBR) (STUDI PADA BANK YANG TERDAFTAR DI BANK INDONESIA DALAM LAPORAN TRIWULANAN PERBANKAN TAHUN 2015) Bayu Rezaldi; Aftoni Sutanto
Jurnal Fokus Manajemen Bisnis Vol. 7 No. 1 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i1.1704

Abstract

The research objective is to understand bank’s health rate that are listed in Bank Indonesia in banking sub-sector period 2015. Bank’s health rate is assessed through Risk-Based Bank Rating method which includes four factors such as risk profile, Good Corporate Governance,, earning and capital of each bank. This research only considers three factors of four total factors Risk Profile is proxied by Loan to Deposit Ratio(LDR), Earning is proxied by Return On Asset (ROA) to Net Interest Margin (NIM), Capital is proxied by Capital Adequacy Ratio (CAR). The assessment of bank’s health rate based on Risk Profile with Loan to Deposit Ratio analysis has shown that some bank area not heahlty with Loan to Deposit Ratio below 85% , the assessment based on earning with Return On Asset analysis has shown that some banks are not healthy with Return On Asset below 1.25 %. The assessment with Net Interest Margin has shown that some bank are not healthy with Net Interest Margin below 2%. The assessment based on capital by Capital Adequacy Ratio shows positive result for each bank. In general, each bank has Capital Adequacy Ratio aboved 10 %. Considering these results, each bank in healthy category.
ANALISIS PENGARUH RASIO KEUANGAN TERHADAP HARGA SAHAM PADA PERUSAHAAN OTOMOTIF YANG TERCATAT DI BURSA EFEK INDONESIA (BEI) PERIODE 2012-2014 Nur Hastuti; Aftoni Sutanto
Jurnal Fokus Manajemen Bisnis Vol. 7 No. 2 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i2.1743

Abstract

This research aims to test the influence C (Current  Ratio), IT (Inventory Turnover), DER (Debt Equity Ratio), ROI (Return On Investment), and ROE (Return On Equity) to the stock price on the automotive industry which is listed on the Stock Exchange Indonesia in 2012-2014. The sample in this study is the automotive company. The sampling technique in this study using purposive sampling technique, obtained 12 samples of automotive companies. The test using statistical test multiple linear regression analysis. Partially, the statistical test used was the t test, simultaneously with the F test and the coefficient of determination (R2).  Based  on  the  results  of  this  study  concluded  that  the  partial  CR  (Current Ratio),  IT  (Inventory  Turnover),  DER  (Debt  Equity  Ratio),  ROI  (Return  On Investment), and ROE (Return On Equity) does not affect the value of automotive companies, and simultaneous  no effect on the stock price at the automotive company  2012-2014. R-Squared value (R2) of 0.200 (20.0%) means that the independent variables  affect  the dependent variable of 20.0% and 80.0% side explained by other variables outside the model.
BATIK GUMELEM BANJARNEGARA SEBAGAI PEMBENTUK IDENTIFIKASI MEREK KONSUMEN Fitroh Adhilla; Aftoni Sutanto; Agus Siswanto
Jurnal Fokus Manajemen Bisnis Vol. 11 No. 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v11i1.3747

Abstract

Banjarnegara as one of the batik producing centers in the Indonesia, namely in the Susukan District, which borders the Banyumas area. However, Batik Gumelem is not as famous as Batik Pekalongan, Batik Solo, or Batik Banyumas. The aim of this research is to analyze the  effect of social identity to positif words of mouth that mediated of consumer brand identification. This research uses a quantitative approach with a survey method. Primary data were obtained through distributing questionnaires to 185 respondents who knew about Batik Gumelem Banjarnegara. Validity testing uses confirmatory factor analysis and all items have factor loading above 0,6. Reliability testing uses cronbach’s alpha and all variables have cronbach’s alpha above 0,6. The data analysis method uses regression with mediating variable. The results showed that social identity has a positive effect on positive word of mouth, social identity has a positive effect on consumer brand identification, and consumer brand identification has a positive effect on positive word of mouth. Consumer brand identification as role as mediating variable. This shows that Batik Gumelem is perceived to have the power to be able to create an identity for consumers and lead to behavior to disseminate information about Batik Gumelem to others.